Project Description

BC Bike Race

Marketing and Branding


The Ultimate Singletrack Experience

ELEVATE is honoured to work with the BC Bike Race. North America’s largest stage race needs a lot of brand strategy and design. We work with Andreas Hestler and Karen Stark to create merchandise, race week booklets, posters, jerseys, race day profiles and more. Keeping it all on-brand and looking it’s best is a team effort. Collaborations with sponsors such as Whistler Brewing and Bicicletta, have allowed us to help expand the BC Bike Race brand.

  • The Mega Volt Branding

  • The Gravel Explorer Branding

  • Website design and maintenance

  • Race week branding

  • Merchandise design

  • Print material

  • Marketing

  • Beer label design